This creative project involved the design and development of both print and digital assets to promote F45, a high-intensity group training fitness brand. The focus was on delivering visually compelling and brand-aligned materials to attract and engage potential gym-goers.

Flyer Design

• Created a high-impact, double-sided flyer highlighting F45's unique training methodology, class schedule, and membership offers.

• Integrated dynamic visuals and energetic typography to convey the brand’s athletic and motivational tone.

• Balanced functional layout with bold call-to-action elements to drive sign-ups and foot traffic.

Social Media Posts & Ads

• Designed a cohesive set of promotional assets optimized for Instagram and Facebook, including:

  • Countdown teasers

  • Success stories/testimonials

  • Limited-time offers and challenges

• Ensured consistency in brand colors, typefaces, and messaging.

• Adapted visuals for ad placements with attention to mobile-first design and engagement optimization.

This project aimed to boost local visibility, increase online engagement, and support lead generation efforts for the F45 studio.