Project Description: EOFY Campaign – RSEA Safety (Social Media & Print Assets)

This integrated marketing project centered around RSEA Safety’s End of Financial Year (EOFY) campaign, aiming to maximize visibility, drive customer engagement, and increase in-store and online sales through a coordinated creative strategy across print and digital platforms.

Social Media Campaign

• Developed a series of high-performing social media creatives tailored for Facebook, Instagram, and LinkedIn.

• Designed animated graphics, countdown posts, product highlights, and EOFY call-outs to create a sense of urgency and increase conversions.

• Optimized post layouts for engagement, using bold typography and safety-conscious color palettes aligned with RSEA's brand identity.

• Collaborated on strategic content rollout to amplify reach and audience retention throughout the campaign duration.

Printed Marketing Assets

• Designed cohesive in-store signage including:

  • Promotional posters and product tags

• Created flyer and catalogue inserts showcasing EOFY deals, product features, and category callouts.

• Maintained consistency across all physical touchpoints to reinforce brand presence and campaign messaging.

This campaign successfully elevated RSEA Safety’s EOFY visibility, blending strong visual design with promotional strategy to boost both digital engagement and in-store traffic.